I was looking over some notes that I had taken when I took a wall portrait course with the great Ken Whitmire. He is a true portraitist who understands the value of portraiture and more importantly, how to sell it for a handsome price. His words are as valuable today as when I took his ...…
Newsletter marketing, whether it is online or as a direct mail piece is an essential marketing tool in today’s competitive market. A newsletter sent on a regular basis keeps your studio in the forefront of your client’s mind and forms a relationship that is essential if you are trying to grow your photography business. A quote ...…
I coach and provide business strategies to photographers who are in different stages of their businesses. Some are brand new to the photographic industry while others have been in business for a few years and are looking to up level their studios to a higher level. In either case, everyone that I work with wants ...…
Business, life, actually everything experiences periods of expansion and contraction. As you’re building your photography business, you’ll have growth periods – things will be happening very quickly, you’ll get a bunch of new clients, you’ll fill your calendar, you’ll sell out your promotion AND you’ll have “not-so growth” periods, where it can feel like everything ...…
The first half of this year has been difficult for all of us due to the high price of gas, groceries and a crumbling housing market. Many of our clients are looking at professional photography as a luxury item and are not calling us to do their “annual” portrait. This is causing us to realign ...…